Independent Amazon Agency

Most Amazon brands leak profit where no one's looking. We know where.

Fees climb, ad costs rise, margins shrink. Belfry is a founder-led Amazon agency that grows brands on profit — not vanity revenue. A decade inside the top agencies, now working directly with a select few brands.

Book a Free Audit See Our Work →
10+
Years on
Amazon
4
Top US & UK
agencies behind us
6+
Marketplaces
US·CA·UK·EU
Selected Results
+15%
Net margin recovered
Home-improvement brand · UK · 8-week turnaround
+30%
YoY revenue — zero discounts
Jewellery brand · Prime week · UK
$124K
Combined Prime revenue
GPS trackers · no-discount strategy · US
Real accounts. Real outcomes. →
PPC Management TACoS Optimisation
Listing Optimisation Amazon SEO
Brand Strategy Market Share Analysis
Full Account Management US · CA · UK · EU
10+ Years 4 Agencies · Hundreds of Brands
The Agency

Agency-built. Data-driven. Margin-first.

Belfry was founded on a simple idea: brands deserve senior Amazon expertise applied directly — without the layers, the junior handoffs, and the noise of a large agency.

Our founder spent 10+ years inside four of the top US and UK Amazon agencies, managing hundreds of brands across multiple niches and marketplaces — US, Canada, UK, and the EU. Battle-tested, having run 10–20 accounts at once.

Today, Belfry works with a deliberately small roster of established private-label brands ready to grow with a clear, experienced strategy behind them. A belfry sits above everything — which is exactly where we watch your margins from.

2014
Started in Amazon marketing
Joined a start-up as a Brand Manager — first introduction to Amazon and the full account-management cycle.
2016
Specialised in PPC & listing optimisation
Built deep expertise across Amazon's advertising systems and organic SEO.
2019
Expanded into EU marketplaces
Ran cross-marketplace growth strategies for UK and European brands.
2026
Founded Belfry Marketing
Launched an independent agency — a decade of battle-tested expertise, no agency layers.
What We Do

Seasoned Amazon expertise across every area that matters.

Focused, senior-level work across the levers that actually move profit — not a checklist of busywork.

01

PPC & Advertising Management

Profitable ad strategy built around your margins — not just your ACoS. We focus on TACoS, cannibalization prevention, and scaling spend that actually returns profit.
Sponsored ProductsSponsored BrandsTACoSBudget Management
02

Listing Optimisation & SEO

In-depth keyword research to create SEO-friendly titles and bullet points, plus rank monitoring to track organic ranking progress over time.
Title & BulletsKeyword ResearchRank TrackingOrganic Ranking
03

Brand Strategy & Growth

We monitor your brand's market share, track top competitors, and build forecasts that give you a clear direction toward sustainable growth.
Market ShareCompetitor AnalysisForecastingCategory Strategy
04

Account Health Management

We keep your account in good standing at all times — monitoring Buy Box health and generating follow-up emails to collect genuine product reviews.
Account HealthBuy BoxReview GenerationDaily Monitoring
Selected Work

Real accounts. Real results.

Anonymised accounts worked on across 10+ years. The problems, actions, and outcomes are all real.

View All Case Studies →
Why Belfry

A decade inside Amazon agencies — now working directly for you.

You hire Belfry. You get senior hands on your account. No juniors, no handoffs, no noise.

01
Senior hands, always
Over 10 years of seasoned Amazon experience applied directly to your account. The people you speak to are the people doing the work.
02
Direct access
Have a question? You reach us — not a ticketing system or a shared inbox. Fast, clear communication is part of the service.
03
A small, focused roster
We keep our client list deliberately small. Your account gets deep, consistent attention — not a rushed weekly review.
04
Every cent into growth
Your retainer is invested entirely into the work on your account — making sure you get the most out of every penny you spend.
05
Pattern recognition
Across four agencies, multiple niches, and four marketplaces, we've seen what works, what doesn't, and what most brands miss until it's costly.
06
Your results are the scorecard
We measure performance by your outcomes — revenue growth, margin improvement, ranking gains. No other agenda.
"You're not hiring a vendor. You're hiring a decade of seasoned Amazon expertise — and people who know exactly where your margins are being left on the table."
How It Works

Simple. Transparent. Focused on results.

No lengthy onboarding. No delays. We get moving fast — because your account doesn't benefit from waiting.

01
Free account audit
We review your account and give honest, specific feedback — no pitch, no fluff. Real insight regardless of what happens next.
02
Strategy session
If we're a good fit, we map out exactly what we'd do, why, and what results to expect — full clarity before committing.
03
We get to work
Highest-impact actions first — listing quality and ad structure — then building long-term strategy in parallel.
04
Regular reporting
Monthly reviews with clear numbers, clear commentary, and clear next steps. You always know what's happening and why.
Leon Orduna — Founder of Belfry Marketing
Meet the Founder
"After a decade managing hundreds of brands inside agencies, I built Belfry to do it properly — directly, and margin-first."

I'm Leon Orduna. I started in Amazon marketing in 2014 and spent the next ten years inside four of the top US and UK agencies — running 10 to 20 accounts at once across the US, Canada, UK, and EU.

I founded Belfry because the best work happens when a seasoned operator is on your account directly, without layers in between. That's the whole model: a small roster, senior hands, and a relentless focus on the profit that actually reaches your bank account.

Leon Orduna
Founder — Belfry Marketing
Pricing

Simple, transparent pricing. No surprises.

All engagements start with a free account audit. No commitment required.

Strategy Call
$149
Per Hour
One-off senior-level advice — audits, second opinions, troubleshooting, or a clear-headed look at a decision you're about to make.
✓ Account audits & reviews
✓ Second opinions on strategy
✓ PPC or listing troubleshooting
✓ No ongoing commitment
Advisory Retainer
$499
Per Month
You do the work — we direct the strategy. Best for sellers who self-manage but want senior-level direction behind every decision.
✓ 4 strategy calls per month
✓ Access via Slack, Asana or ClickUp
✓ Account reviews & recommendations
✓ Priority response on urgent issues
Strategy & Growth
$999
Per Month
Direct account management focused on PPC, listing optimisation, and brand strategy — with senior hands on the account.
✓ PPC & advertising management
✓ Listing optimisation & SEO copy
✓ Brand strategy & market analysis
✓ Monthly reporting & direct access
Most Popular
Full Service
$1,399
Starts At — 2+ Marketplaces
A full team of highly experienced specialists from the Amazon agency world — seasoned expertise brought directly to your account.
✓ Everything in Strategy & Growth
✓ A+ Content & graphic design
✓ Brand Story page creation
✓ Brand Registry setup & management
✓ Marketplace expansion (US/UK/EU)
✓ Daily monitoring & direct access

Not sure which fits? The free audit will make it clear.

Spots Are Limited

Book your free Amazon account audit.

20 minutes. No pitch. Just over 10 years of seasoned Amazon expertise applied to your account — and honest feedback on where your biggest profit opportunities are.

Book a Free Audit →
We only take on a small number of clients at a time